BECOME AN APP MEMBER
Find out how becoming a member can benefit you
The Association is for all Product Professionals
Start by reading what’s in it for you based on who you are in product right now
Individual
Membership
Use the APP Assessment to benchmark your skills, set career goals and get recommendations for developing your capability and influence.
Get involved in our two-way mentorship program, where you'll be partnered with an experienced product professional.
Display your APP badge with pride on your professional profiles and help advance the profession by participating in a Product Council.
Organisation
Membership
Product-led organisations invest in their teams and the profession.
Have your organisation be recognised as an Association member.
Benchmark your product team against industry standards, and gain valuable insights into their performance through the APP Assessment.
Build a diverse product team and avoid costly hiring mistakes by targeting your recruitment and team development.
Service Provider Membership
Whether you're a product training provider, a product consultancy, or recruiter in the product space – an Association membership means you uphold industry best practices.
Align to the APP Product Proficiency framework and gain third-party credibility.
Develop impactful services through access to your clients' detailed APP Assessment results.
Ready to join the Association of Product Professionals?
Choose your membership tier
Professional
Premium
Representation and Voice
Membership in the Association
Representation and voice
Represent your profession and have a voice advancing the profession. Be represented by an advocate for you.
A chance to participate in the movement
An opportunity to participate in the movement to align and industry and grow a meaningful Association.
Opportunity to participate in Councils
Opportunity to give-back by Mentoring
Access to the APP 2-way Mentorship Program
to either be mentored or to give back by mentoring others.
Immediate Value
APP Assessment
Take the APP Assessment to gain insight on where you stand and what to work on next.
Mentorship Program
Access to the APP 2-way Mentorship Program
to either be mentored or to give back by mentoring others.
2 x FREE Product Coaching sessions
Exclusive 1:1 Product Coaching sessions with a top tier Product Coach.
2x FREE Product Management books
Exclusive sign up bonus of top Product Management books.
Ongoing Value
Curated Content
Unlimited access to a library of vetted content, curated from thought-leaders around the globe, organised by the technical and adaptive skills in the product management domain.
Product Coaches
Exclusive access to a directory of top-tiered Product Coaches.
Member-Only Events
Exclusive member-only events.
Discounted Conferences
Discounts to Product Conferences from participating members of APP.
Discounted Training
Discounts to training courses from participating members of APP.
