BECOME AN APP MEMBER

Service Provider Membership

Uphold industry best practices with your clients. Gain third-party credibility. Develop more impactful product services.
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How will my business benefit from becoming a member?

A Rising Tide Raises all Ships

10 years ago, few people knew good product practice.

Brilliant pioneers around the world worked hard to solve that problem. Today, no matter what country a product person lives in, they can buy great books, enroll in training courses, attend conferences, and, join amazing communities.

The problem we see now is a different one. Product people have many avenues to learn, but, they tell us they are working in organisations that don’t empower them to do good product work.

Our mission is to align the industry thought-leaders around that organisational problem and to tirelessly evangelise good Product Management practices until they are globally accepted.

The Association of Product Professionals is here to support your efforts and will help by amplifying your reach through recommending your products and services to our individual members as part of their tailored career development plan.

How will members learn about my businesss?

Understand how to advance your career

It isn’t the mastery of technical skills alone that gives you the freedom to land the role that most fulfills you. Technical skills required, but, they are the ‘table stakes’. Learn how to develop the influence that allows you to deliver impactful results in your organisation.

Set your next career goal

Manage your career the same way you do the products that you lead. Be clear about the next step you want to take in your career.

Take the APP Assessment

Our Assessment is designed to tell you where you are in your product proficiency today. Your results will benchmark you against product management competency levels and will give you insight into how developed your technical capabitilies and your adaptive abilities to influence really are.

Use the Product Hub to find where to go to fill your gaps​

Get access to a library of vetted content and tools, curated from industry thought-leaders around the globe, organised by the technical and adaptive skills in the product management domain.

Give back by
mentoring others

Give back through our 2-Way Mentorship Program. Help develop, guide and foster the next generation of Product Leaders while flexing your coaching and leadership skills.

Have a Voice in the Movement

Product Management has moved into the next phase of it’s maturation. It grew from it’s infancy to ”cross the chasm” where most organisations embrace it’s concept without understanding the need to change thinking in all functions in order to truly empower their product people to do good work.

The time is now to align the industry around some common language, some comon understanding of roles and skills, and some common principles so that organisations can see globally accepted best practices and start to change to embrace them.

Have a voice. Contribute to the advancement of the profession by helping to solve the organisational problem.

Benefit by helping to shape what an Association for Product Professionals should be and what it should do.

Ready to join the Association of Product Professionals?

Choose your membership tier

Professional

Premium

Representation and Voice

Membership in the Association

Belong to the industry body for Product Management.
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Representation and voice

Represent your profession and have a voice advancing the profession. Be represented by an advocate for you.
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A chance to participate in the movement

An opportunity to participate in the movement to align and industry and grow a meaningful Association.

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Opportunity to participate in Councils

Advocate, pioneer, and shape the direction on topics that matter to you by participating in Association Councils.
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Opportunity to give-back by Mentoring

Access to the APP  2-way Mentorship Program
to either be mentored or to give back by mentoring others.

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Immediate Value

APP Assessment

Take the APP Assessment to gain insight on where you stand and what to work on next.

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Mentorship Program

Access to the APP  2-way Mentorship Program
to either be mentored or to give back by mentoring others.

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2 x FREE Product Coaching sessions

Exclusive 1:1 Product Coaching sessions with a top tier Product Coach.

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2x FREE Product Management books

Exclusive sign up bonus of top Product Management books.

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Ongoing Value

Curated Content

Unlimited access to a library of vetted content, curated from thought-leaders around the globe, organised by the technical and adaptive skills in the product management domain.

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Product Coaches

Exclusive access to a directory of top-tiered Product Coaches.

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Member-Only Events

Exclusive member-only events.

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Discounted Conferences

Discounts to Product Conferences from participating members of APP.

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Discounted Training

Discounts to training courses from participating members of APP.

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$395 USD
/year
$795 USD
/year

APP Membership Benefits

REPRESENATION & VOICE

CAREER DEVELOPMENT

Membership in the
Association

Belong to the industry body for Product Management.

Opportunity to Participate
in Association Councils

Advocate, pioneer and shape the direction on causes that matter to you by participating in Association Councils.

Benchmark Your
Product Proficiency

Take the APP Assessment to gain insight on where you stand and what to work on next

2-Way Mentorship
Program

Apply to our 2-Way Mentorship Program to either find a mentor or to give back by mentoring others.

CAREER MANAGEMENT

Curated, Organised
Content You Can Trust

Vetted content from around the globe, organised by the technical and adaptive skills in the Product Management domain.

Top-Tier Product
Coaches

Exclusive access to our directory of industry-leading Product Coaches.