BECOME AN APP MEMBER

Organisation Membership

Rate your team's performance against industry benchmarks. Have recognition as a member. Better align your recruiting targets.
Content you can trust illustration

How will I benefit from becoming a member?

Give Back to the Product Profession

As a product leader, you play a pivotal role in advocating for best practices within your team and your organisation.

There is a growing recognition in our industry that while product people have many avenues to develop their product proficiency, they are increasingly frustrated by working in organisations that don’t empower them to use good product practice.

We want your voice to help shape how we advance product management as we tirelessly work to evangelise good product practices to organisations globally until universally accepted.

You can also give back through our 2-Way Mentorship Program and participate in Councils that forward causes that matter to you.

The Association of Product Professionals is here to help support your efforts in developing your team. We also need your help to advance the industry. Consider giving back.

How will my product team benefit from becoming members?

Understand how to advance your career

It isn’t the mastery of technical skills alone that gives you the freedom to land the role that most fulfills you. Technical skills required, but, they are the ‘table stakes’. Learn how to develop the influence that allows you to deliver impactful results in your organisation.

Set your next career goal

Manage your career the same way you do the products that you lead. Be clear about the next step you want to take in your career.

Take the APP Assessment

Our Assessment is designed to tell you where you are in your product proficiency today. Your results will benchmark you against product management competency levels and will give you insight into how developed your technical capabitilies and your adaptive abilities to influence really are.

Use the Product Hub to find where to go to fill your gaps​

Get access to a library of vetted content and tools, curated from industry thought-leaders around the globe, organised by the technical and adaptive skills in the product management domain.

Give back by
mentoring others

Give back through our 2-Way Mentorship Program. Help develop, guide and foster the next generation of Product Leaders while flexing your coaching and leadership skills.

Champion Your Team’s Growth

Start giving back to your profession by championing your own team’s development. Encourage your team to join the Association. Budget to fund their membership.

The individuals in your team will benefit from being a member of the Association of Product Professionals because they will understand where they truly stand in their product proficiency. They will get tailored recommendations on how to develop their proficiency along with a framework to develop their adaptive skills, deliver real impact in your organisation, and grow their influence.

Benefit by using the Association Assessment to benchmark your team and to have meaningful coaching conversations that help them make a true impact in your organisation.

Ready to join the Association of Product Professionals?

Choose your membership tier

Professional

Premium

Representation and Voice

Membership in the Association

Belong to the industry body for Product Management.
Tick
Tick

Representation and voice

Represent your profession and have a voice advancing the profession. Be represented by an advocate for you.
Tick
Tick

A chance to participate in the movement

An opportunity to participate in the movement to align and industry and grow a meaningful Association.

Tick
Tick

Opportunity to participate in Councils

Advocate, pioneer, and shape the direction on topics that matter to you by participating in Association Councils.
Tick
Tick

Opportunity to give-back by Mentoring

Access to the APP  2-way Mentorship Program
to either be mentored or to give back by mentoring others.

Tick
Tick

Immediate Value

APP Assessment

Take the APP Assessment to gain insight on where you stand and what to work on next.

Tick
Tick

Mentorship Program

Access to the APP  2-way Mentorship Program
to either be mentored or to give back by mentoring others.

Tick
Tick

2 x FREE Product Coaching sessions

Exclusive 1:1 Product Coaching sessions with a top tier Product Coach.

Tick

2x FREE Product Management books

Exclusive sign up bonus of top Product Management books.

Tick

Ongoing Value

Curated Content

Unlimited access to a library of vetted content, curated from thought-leaders around the globe, organised by the technical and adaptive skills in the product management domain.

Tick
Tick

Product Coaches

Exclusive access to a directory of top-tiered Product Coaches.

Tick
Tick

Member-Only Events

Exclusive member-only events.

Tick
Tick

Discounted Conferences

Discounts to Product Conferences from participating members of APP.

Tick

Discounted Training

Discounts to training courses from participating members of APP.

Tick
$395 USD
/year
$795 USD
/year

APP Membership Benefits

REPRESENATION & VOICE

CAREER DEVELOPMENT

Membership in the
Association

Belong to the industry body for Product Management.

Opportunity to Participate
in Association Councils

Advocate, pioneer and shape the direction on causes that matter to you by participating in Association Councils.

Benchmark Your
Product Proficiency

Take the APP Assessment to gain insight on where you stand and what to work on next

2-Way Mentorship
Program

Apply to our 2-Way Mentorship Program to either find a mentor or to give back by mentoring others.

CAREER MANAGEMENT

Curated, Organised
Content You Can Trust

Vetted content from around the globe, organised by the technical and adaptive skills in the Product Management domain.

Top-Tier Product
Coaches

Exclusive access to our directory of industry-leading Product Coaches.