BECOME AN APP MEMBER
Organisation Membership

How will I benefit from becoming a member?
Give Back to the Product Profession
As a product leader, you play a pivotal role in advocating for best practices within your team and your organisation.
There is a growing recognition in our industry that while product people have many avenues to develop their product proficiency, they are increasingly frustrated by working in organisations that don’t empower them to use good product practice.
We want your voice to help shape how we advance product management as we tirelessly work to evangelise good product practices to organisations globally until universally accepted.
You can also give back through our 2-Way Mentorship Program and participate in Councils that forward causes that matter to you.
The Association of Product Professionals is here to help support your efforts in developing your team. We also need your help to advance the industry. Consider giving back.
How will my product team benefit from becoming members?
Understand how to advance your career
It isn’t the mastery of technical skills alone that gives you the freedom to land the role that most fulfills you. Technical skills required, but, they are the ‘table stakes’. Learn how to develop the influence that allows you to deliver impactful results in your organisation.
Set your next career goal
Take the APP Assessment
Use the Product Hub to find where to go to fill your gaps
Give back by
mentoring others
Champion Your Team’s Growth
Start giving back to your profession by championing your own team’s development. Encourage your team to join the Association. Budget to fund their membership.
The individuals in your team will benefit from being a member of the Association of Product Professionals because they will understand where they truly stand in their product proficiency. They will get tailored recommendations on how to develop their proficiency along with a framework to develop their adaptive skills, deliver real impact in your organisation, and grow their influence.
Benefit by using the Association Assessment to benchmark your team and to have meaningful coaching conversations that help them make a true impact in your organisation.
Ready to join the Association of Product Professionals?
Choose your membership tier
Professional
Premium
Representation and Voice
Membership in the Association
Representation and voice
A chance to participate in the movement
An opportunity to participate in the movement to align and industry and grow a meaningful Association.
Opportunity to participate in Councils
Opportunity to give-back by Mentoring
Access to the APP 2-way Mentorship Program
to either be mentored or to give back by mentoring others.
Immediate Value
APP Assessment
Take the APP Assessment to gain insight on where you stand and what to work on next.
Mentorship Program
Access to the APP 2-way Mentorship Program
to either be mentored or to give back by mentoring others.
2 x FREE Product Coaching sessions
Exclusive 1:1 Product Coaching sessions with a top tier Product Coach.
2x FREE Product Management books
Exclusive sign up bonus of top Product Management books.
Ongoing Value
Curated Content
Unlimited access to a library of vetted content, curated from thought-leaders around the globe, organised by the technical and adaptive skills in the product management domain.
Product Coaches
Exclusive access to a directory of top-tiered Product Coaches.
Member-Only Events
Exclusive member-only events.
Discounted Conferences
Discounts to Product Conferences from participating members of APP.
Discounted Training
Discounts to training courses from participating members of APP.
APP Membership Benefits
REPRESENATION & VOICE
CAREER DEVELOPMENT
Membership in the
Association
Belong to the industry body for Product Management.
Opportunity to Participate
in Association Councils
Advocate, pioneer and shape the direction on causes that matter to you by participating in Association Councils.
Benchmark Your
Product Proficiency
2-Way Mentorship
Program
Apply to our 2-Way Mentorship Program to either find a mentor or to give back by mentoring others.
CAREER MANAGEMENT
Curated, Organised
Content You Can Trust
Vetted content from around the globe, organised by the technical and adaptive skills in the Product Management domain.